trendwatching.com's 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014

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    13-Sep-2014
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Check out our handpicked selection of 5 crucial South & Central American Consumer Trends for 2014. From CIVICSUMERS to STATUS SMARTS to PROTECTIVE TECH

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<ul><li><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014</p><p>trendwatching.coms December 2013 SOUTH &amp; CENTRAL AMERICA TREND BULLETIN</p><p> trendwatching.com/southcentralamerica/trends/5trends2014 </p></li><li><p>STATUS SMARTS Smart is the new status symbol.</p><p>CIVICSUMERS People-powered change: one city at a time.</p><p>BITTER TRUTHS Why consumers will welcome facing reality. However ugly.</p><p>PROTECTIVE TECH Why in 2014, brands should protect and serve.</p><p>LIFE: ON DEMAND 2014: year of the time savior.</p><p>1. </p><p>2. </p><p>3. </p><p>4. </p><p>5. </p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 2</p></li><li><p>THIS IS jUST A SHORT ExTRACT. READ THE FULL TREND BULLETIN (FOR FREE!) www.trendwatching.com/southcentralamerica/trends/5trends2014/</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 3</p></li><li><p>STATUS SMARTS Smart is the new status symbol.</p><p>1 </p><p>The online world has made information abundant; savvy entrepreneurs are the new rock stars; the new, better-educated middle classes are seeking continued personal development and fulfillment. In 2014, rising numbers of South &amp; Central American consumers will embrace brands that assist them in their thirst for smarts.</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 4</p></li><li><p>Burger King &amp; AlfaguaraBooks replace toys in kids menu</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 5</p></li><li><p>Easy Taxi Cab firm turns taxis into traveling libraries</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 6</p></li><li><p>SocialLab: Puentek Bus Mobile innovation lab brings 3D printing to young people across Latin America</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 7</p></li><li><p>Red Balloon: Celebrity Grammar Cops Language school students teach English to celebrities through Twitter</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 8</p></li><li><p>South &amp; Central America includessixout of the top 10 countries where consumers say they are more willing to buy products and services from companies that support education (Colombia:90%, Brazil &amp; Venezuela:88%, Peru:87%, Chile83%).- Nielsen, September 2013</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 9</p></li><li><p>CNALanguage school offers online English course via supermarkets</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 10</p></li><li><p>CIVICSUMERS People-powered change: one city at a time.</p><p>2</p><p>In 2014, urban consumers will agitate for and look to effect change. Fueling this trend in 2014? Social media. Far from being a trivial distraction, the regions frustrated CITYSUMERS will turn to social media to accelerate their demands.</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 11</p></li><li><p>Benefeitoria: Rio+Crowdsourcing platform implements ideas for urban improvement</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 12</p></li><li><p>Post Fumaa Preta Citizen-created app allows users to denounce polluting vehicles</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 13</p></li><li><p>MVS Television: Los Supercivicos TV comedy confronts bad urban practices in Mexico City</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 14</p></li><li><p>Imagina na Copa: Coque (R)Existe Media education empowers Recife residents to fight exploitation</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 15</p></li><li><p>100 en 1 da: Santiago 100+ citizen initiatives enacted in 1 day to enhance life in Chilean capital</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 16</p></li><li><p>89%of Brazilians use social media to engage with companies around their cSr initiatives.- Cone, July 2013</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 17</p></li><li><p>Antofagasta: Malon UrbanoEvent brings Chilean residents together to discuss urban issues</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 18</p></li><li><p>BITTER TRUTHS Why consumers will welcome facing reality. However ugly.</p><p>3</p><p>In 2014, increasing transparency brings awareness of social issues to ever more consumers. One result? More consumers will look to brands to move beyond gentle, soft (read: avoidable and weak) campaigns and launch unexpected, jarring, risky initiatives that grab their attention and (better yet) demand action.</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 19</p></li><li><p>Teto: InvisigramCelebrities donate Instagram accounts to highlight poverty in Brazil</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 20</p></li><li><p>BRMalls &amp; Social Solidarity Fund The Empty Shop</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 21</p></li><li><p>82% of consumers in Latin America believe that companies should be involved in improving peoples well-being and quality of life, yet only 46% think brands work hard to do so.- Havas, July 2013</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 22</p></li><li><p>DomundSupermarket shoppers confront food poverty in Peru</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 23</p></li><li><p>PROTECTIVE TECH Why in 2014, brands should protect and serve.</p><p>4</p><p>With safety and personal risk both online and offline remaining a core concern for many consumers, brands looking for a focus for their technology innovation in 2014 should start by targeting threats to personal safety, in whatever form.</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 24</p></li><li><p>Assegurar Te ConsultoriaPanic Button for Argentinean women at risk of domestic violence</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 25</p></li><li><p>70% in South &amp; Central America agree that the world is increasingly hostile and uncertain, versus 66% globally; including 83% in Argentina and 74% in Mexico.- Futures Company, November 2012</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 26</p></li><li><p>Mexico Police Department: PF MvilApp connects Mexicans directly with local road safety authorities</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 27</p></li><li><p>Alerta Hogar Mujer App against domestic violence</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 28</p></li><li><p>La Polar Pay with your fingerprint</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 29</p></li><li><p>Banco do BrasilPiloting biometric ATMs</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 30</p></li><li><p>LIFE: ON DEMAND 2014: year of the time savior</p><p>5</p><p>One result of the maturing South &amp; Central American consumer arenas? In 2014, convenience will be front and center as busy urban consumers increasingly expect LIFE: ON DEMAND. Think products and services in hyper-convenient formats, instantly accessible, easy-to-navigate channels, and most of all a relentless sense of control and achievement.</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 31</p></li><li><p>SkipoApp waits for users on customer service calls</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 32</p></li><li><p>The number of convenience stores in Mexico increased 56% in the five years to 2012, to 12,720 units.- Euromonitor, May 2013</p><p>56%</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 33</p></li><li><p>TidyGym kit rental service in Mexico</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 34</p></li><li><p>ReservagasReserve shopping mall parking space in advance</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 35</p></li><li><p>LimelockerDrop off dirty clothes in a locker</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 36</p></li><li><p>Po To Go Brazilian bakery opens drive-through stores</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 37</p></li><li><p>THIS IS jUST A SHORT ExTRACT. READ THE FULL TREND BULLETIN (FOR FREE!) www.trendwatching.com/southcentralamerica/trends/5trends2014/</p><p>5 CRUCIAL SOUTH &amp; CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 38</p></li><li><p>1. Our 2014 Premium ServiceOur free South &amp; central America bulletins 2. </p><p>Subscribe to our South &amp; Central America Bulletins here.</p><p>SUbScrIbe me </p><p>MORE...</p><p>If you have any comments, suggestions or questions then please do let us know. Just email:</p><p>Nathalia SoutoSenior Client Services Managernathalia@trendwatching.com</p><p>About uSEstablished in 2002, trendwatching.com is the worlds leading trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. Our Premium Service counts </p><p>many of the worlds leading brands as clients, while our free monthly Trend Briefings go out to over 225,000 subscribers in 180 countries.More at www.trendwatching.com</p><p>Should you be one of our 1,200+ Premium clients?</p><p>NEXT...enjoyed this Trend bulletin? Want more? </p><p>See how Premium will benefit you</p></li></ul>